Magnetic popup is one of the most popular portable & reusable backdrop display system.
Many new systems sold in the market are not as easy to use as Magnetic pop up, besides being expensive and not as easy to use as Magnetic Pop up. Magnetic popup is a collapsible frame which is available in three basic shapes ie straight, concave curve and convex curved and using these shapes other shapes like seagull magnetic pop up etc. is derived. Length and height of a Magnetic Popups may vary as per client requirement. Usual size is measured as section height and section width, section width upto 4 converts in meters or close to it therefore many people feel section width to be equal to a meter but usually it is between 70 cm to 83cm depending on manufacturer. Total height usually is around 230cm in standard magnetic pop ups or 305 cm maximum in special Magnetic popups.
Many versions of Magnetic Popup Back Drops are sold as different systems, though basic collapsible structure and use of magnets to attach graphics to the stand remains a prerequisite. Variance is seen in locking systems as some have pull up and stand system using springs,metal hook locks or plastic male female locking systems. Front meg bars that hold the system also vary as most system use mild steel sheets and others may use aluminium with magnets. Mild steel bars are better as they make magnets last longer.
The popup is supplied in three ways viz a shoulder bag, Air trolley or in a Deluxe PVC moulded trolley which may double up as a Carry case cum podium with graphic attached to it.
Designing a magnetic popup is usually very challenging for first time designers. Many a times they just provide design suitable for solvent flex printing but Magnetic popups are printed using ink-jet technology.Printing is done on high end photo-realistic printers on self adhesive vinyls which are later mounted on 0.3-0.4 thick rigid PVC and than scored or matched.Reason for perception difference is that the print size is close to hoarding size, but viewing distance at most times is a close distance of around 6′ or so.
Most people forget that popup's primary aim is to catch eyeball of people visiting trade show and exhibitions. once visitor is attracted, Graphics should provide information about the exhibitors establishment and products or services offered along with pictures.
Usually the top is used to have establishment name with tag lines or punch line and its LOGO as that is most prominent area besides central part. In between body is the most important element. Designer shall take not to cram matter with either too much text or too many pictures . When choosing to fill space always be more partial to pictures rather than text matter.
Preference must given to present any data as charts to make easier and faster to go through the details and to
make presentation more attractive.
Bottom of the design is generally less visible, therefore addresses, URL, email Id, phone numbers etc. are positioned there. It is logical presentation as one would look for contact details once they find product to be relevant to their requirements. At times using just one very large picture can be very effective in attracting attention and making visitor enter the exhibit area. But most times use pictures judiciously.Too much text is a waste as nobody has time to stand and keep reading. Just high - light important information and don't use this as a brochure, most information shall be used inside a leaflet or brochure which a visitor can than read leisurely later.
Another pitfall area is the end caps, as many designers, ignore the fact that it curves in U shape and major part of both the end-caps is usually invisible to the visitor. Therefor designer should take care and avoid spilling text on end-caps. Most designers use this area to give out website or just keep it plain colour to add beauty and make popups look much more solid and attractive.
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